Introduction & Executive Summary Identifying and isolating specific customer feedback for follow-up triage and action is familiar, indeed commonplace. Closing the...
Summary This article talks about how we can better utilize the data collected at various digital interaction points. It requires a...
Summary Delighting a customer can be an uphill task if you don’t constantly innovate. You may ‘satisfy’ customers, but not ‘delight’...
Summary The article starts with an AI-generated response to the question, “What does the future of user research look like?” which...
Summary With EVs disrupting the automotive industry, car manufacturers, dealers, and OEM providers face the eternal challenge of keeping customers happy....
Introduction While the full impact of The Great Reshuffle on the insights industry remains to be seen, there’s little question that our current...
Introduction Business leaders operate in increasingly volatile, uncertain, complex, ambiguous (VUCA) high-pressure data-centric workplace environments with heterogeneous global workforces. Additionally, they...
User Persona: An Overview Have you ever talked about stocks, shares, and investments to a person who is disinterested in the...
Introduction In this futuristic world, people will interact in a virtual environment with digital representations of other people, places, and experiences....
