Summary The most successful brands build their marketing strategies from a deep understanding of the people they are trying to resonate...
Introduction There are several challenges and opportunities when it comes to capturing the true, authentic voice of the customer. Customer Voice...
Introduction There have been many interactions about the promise of how generative AI and machine learning will revolutionize the way we...
Introduction & Executive Summary Identifying and isolating specific customer feedback for follow-up triage and action is familiar, indeed commonplace. Closing the...
Summary This article talks about how we can better utilize the data collected at various digital interaction points. It requires a...
Summary Delighting a customer can be an uphill task if you don’t constantly innovate. You may ‘satisfy’ customers, but not ‘delight’...
Summary The article starts with an AI-generated response to the question, “What does the future of user research look like?” which...
Summary With EVs disrupting the automotive industry, car manufacturers, dealers, and OEM providers face the eternal challenge of keeping customers happy....
Introduction While the full impact of The Great Reshuffle on the insights industry remains to be seen, there’s little question that our current...
